Google Trends, the search tool providing insights into what netizens are searching for at any given moment, turns 15 today. In Nigeria, football, with clubs like “Man U”, “Real Madrid” and “Chelsea FC” have taken the top spots in Google Searches in the past 15 years.
Nigerians are also entertainment enthusiasts who love their celebrity personalities, with Nollywood actors like “Mercy Johnson” and “Odunlade Adekola” and favourite acts like “Burna Boy” also ranking as some of the most searched personalities in Nigeria over this period alongside the likes of Cardi B and Kanye West.
Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google Search trends information is gleaned from data based on what Nigerians have been searching for.
Over the past 15 years, Nigerians have relied on Search to get the answers they require. They have also shown consistent interest in news and current affairs. This is revealed in the top questions that Nigerians have asked, their top political topics and media platforms that they follow for news stories.
Below are lists that unpack the interests of Nigerians on Google Search over the last 15 years.
| Top searched questions, past 15 years in Nigeria |
| What is love? How to make money online? What is a computer? How much is the dollar to naira? How to make love? What is sex? What is biology? How to write an application letter? What is a noun? How to check BVN? |
| Top searched “lyrics”, past 15 years in Nigeria | Top searched “Nollywood celebrities”, past 15 years in Nigeria |
| Xxxtentacion Bad Vibes Forever lyrics In Christ Alone lyrics Brown Skin Girl lyrics All Of Me lyrics Onise Iyanu lyrics Reckless Love lyrics Despacito lyrics Silent Night lyrics Great Is Thy Faithfulness lyrics Ancient Words lyrics | Mercy Johnson Funke Akindele Ini Edo Odunlade Adekola Adam A ZangoIyabo OjoRita Dominic Angela Okorie Juliet Ibrahim Adunni Ade |
| Top searched “Nigerian Music Artists”, past 15 years in Nigeria | Top searched “Artists (Non-Nigerian)”, past 15 years in Nigeria |
| Burna Boy Omah Lay Adekunle Gold Tope Alabi Small Doctor Reekado Banks Banky W Frank Edward 2Face Idibia Yinka Ayefele | Nicki Minaj Chris Brown Cardi B Ariana Grande Kanye West Celine Dion Meek Mill Bob Marley Whitney Houston August Alsina |
| Top searches recipes, past 15 years in Nigeria | Top Searched “movies” past 15 years in Nigeria |
| Pornstar martini cocktail recipe Cake recipe Pancake recipe Meat pie recipe Puff puff recipe Chocolate cake recipe Doughnut recipe Chin chin recipe Fried rice recipe Red velvet cake recipe | Sex and the city movie The BFG movie Titanic movie Black panther full movie Moana Frozen 2 Kesari yoruba movie Half of a yellow sun movie War room movie Fifty Shades of Grey movie |
| Top searched “Diet”, past 15 years in Nigeria | Top searched “Football clubs”, past 15 years in Nigeria |
| Ketogenic diet Cambridge diet Hallelujah diet Dash diet Atkins diet Paleo diet Diabetic diet Mediterranean diet Vegan diet Ulcer diet | Man U Real Madrid Chelsea fc Arsenal fc Man City FC Barcelona Liverpool fc AC Milan |
| Top searched questions, past 15 years in Nigeria |
| Punch Newspaper Daily Trust The Nation PM News Thisday Newspaper The Sun Guardian Newspaper Leadership Newspaper Nigerian Tribune Complete Sports Vanguard news today |
