Renowned transformational leader and founder of the Next Generation Foundation, Dupe Olusola, delivered a powerful keynote address at the World Intellectual Property Organisation (WIPO) Nigeria Office’s IP & Women Business Summit 2025, held on Thursday, March 20, 2025, at the United Nations House in Abuja, Okay.ng reports.
The summit, a landmark event bringing together female entrepreneurs and professionals, explored the critical intersection of intellectual property (IP) and business growth, with a focus on empowering women to protect and leverage their creative and business assets.
In her inspiring address, Olusola emphasized the importance of personal branding and intellectual property protection as transformative tools for women striving for success in today’s competitive business environment.
“That energy speaks to our collective thirst for growth and our commitment to being better,” Olusola said, acknowledging the overwhelming interest and participation at the summit.
Olusola, whose experience spans hospitality, finance, agribusiness, SME growth, and private equity, shared valuable insights on the essence of personal branding, urging women to understand that a brand goes beyond a logo or tagline.
“A brand is your reputation, your voice, and the unique value you bring to the marketplace,” she said. “Authenticity is key. Your journey, including the challenges, is what makes you unique. Integrity and consistency will set you apart in your industry.”
Olusola also highlighted the importance of intellectual property rights in protecting personal and business brands. She encouraged women to proactively safeguard their work.
“We invest years into crafting our stories and expertise—so why leave them vulnerable?” she asked. “Intellectual property protection is not just for corporations; it is for every entrepreneur, every innovator, and every woman who wants to safeguard her legacy.”
Discussing the financial value of a strong personal brand, Olusola explained that it can open doors to new opportunities, leadership roles, and strategic partnerships.
“Your network is your net worth,” she said. “A well-managed personal brand directly translates into increased revenue and influence.”
She shared key strategies for brand visibility, encouraging women to show up consistently, engage in meaningful networking, and leverage digital platforms to amplify their voices.
“Be bold in advocating for yourself and your ideas,” Olusola urged. “Success is built through persistence and resilience.”
Concluding her address, she challenged attendees to take ownership of their personal brands and intellectual assets.
“Audit your brand today. Do you own your name, your logo, and the content you produce? Have you taken the necessary steps to protect your identity and ideas? Your brand is not just who you are today—it is an asset that will create opportunities and impact for generations to come.”
Olusola’s message resonated deeply with participants, many of whom left the event empowered with new strategies to protect and enhance their personal and business brands.
